Cristian: Hi and welcome. Coupon sites, a very fine line between disaster and success. Today we are going to talk about CouponRani.com, a huge coupon site from India, which shows that with the right mix, coupon sites are a good business. So Ravi, how did couponrani.com start?
Ravi: Hi Cristian! Well, after moving back to India from the United States at end of 2011, I found that E-commerce market was growing rapidly in India. The concept of building a coupon site sparked me then. I believed that such a site would be needed for customers looking for discounts and can benefit from this trend.
I have been into deal hunting in United States, and was also a marketer running online businesses. So, I decided to bring my interest, my skills, and business opportunity together. Thus, CouponRani.com started in July 2012.
Cristian: And 4 years later, how is couponrani.com doing?
Ravi: Doing pretty good for us and for our consumers. We are the #1 coupon site in India, by numbers of listings of Ecommerce stores, and over 3350+ merchants on our platform. We do over 1 Million visits a month, and have over 400+ exclusive coupons.
Cristian: How exactly does a coupon site work for the user?
Ravi: CouponRani is the hub for all the latest and working coupons from all the popular online stores including Amazon India, Flipkart, Snapdeal, PayTM, etc. When a consumer decides to shop online from a particular store, he will look out for coupons to save extra or to find out the best deal. Nobody likes to spend more right? So, the user can look for the most relevant coupon for his purchase at our merchant page, can apply the coupon code at the respective box and he will see the discount he got and the remaining amount he has to pay if applicable. In fact, a coupon site makes an online shopping for any user the most economical one!
Cristian: What are the typical coupons that a user can find?
Ravi: Typical coupons can range from 10% to 50% Off on your purchase, to 100% Off First order. It all varies based on how aggressive the merchant is in trying to attract new users on his platform.
Cristian: Are coupon sites for the internet savvy or for the average internet user?
Ravi: CouponRani.com is for everyone who can shop online. We make it easy for consumer to get the coupon from our website, as we don’t require login to get coupons. No matter whether you are a frequent online shopper or shops rarely, any time you shop, you can use the coupons to enjoy discounts.
Cristian: Best coupon you ever had?
Ravi: Our exclusive coupons are often the super-hit. The best one so far in our history has been Exclusive Coupons for Amazon, for their electronic category. The next one is Food ordering related coupons, and Buy 1 Get 1 Free on Pizza is very popular.
Cristian: How much can you actually save? And is there any strategy to save more?
Ravi: It depends; you can save up to 10 to 50% of your purchase value. If you consider average order value of Rs 1000, we have seen consumers save upto Rs 500. We have seen if you are buying a product trying to use a coupon, along with cashback from Payment Walletsor Merchant can give you extra savings. An example of this would be
1) Get a discount through Coupon
2) Get extra cashback by paying through digital wallet (say PayTM)
3) Use a credit card with points/miles or cashback to load the digital wallet.
Cristian: Any advice for the buyers using coupons sites? What could go wrong?
Ravi: Read the fine print for the coupon carefully, around the condition in which it is applicable. Understanding the restrictions will not leave you disappointed.
Cristian: Going on a different perspective now, why would a company offer a coupon to a coupon site (and I suppose some commission on each sale) instead of just making discounts directly on their own site?
Ravi: Great question. If coupons can help increase conversion rate, then why not offer it on the site directly and save commission, except when you want to grow. Most merchants know that Coupon sites are the best platforms to reach out to new purchasing customer in a given segment, and pay for them on a performance basis. There are no other platforms which will offer you to acquire users and pay for transactions based on your criteria.
Cristian: Can coupons be used only online? And do you need to have an online store with couponing features? What are the requirements to have a coupon listed on your site?
Ravi: Coupons can be used in online and in offline stores. Today all platforms for developing e-commerce sites have couponing feature built into them so yes; an eCommerce store should have that feature to accept coupons. For an online store to list their coupons on our platform, they should be a genuine store with good reviews on the web. We do this check to ensure the experience of our user remains good.
Cristian: Are there any do’s or dont’s when offering coupons online?
Ravi: For a merchant if you are offering coupons, just keep in mind that coupons spread fast, and if you want to send it to only one set of audience, it may well reach many more. So, the best is to put the restrictions elsewhere.
Cristian: What makes couponrani.com different and better for the companies issuing coupons?
1) We are the #1 coupon site when it comes to the listing of merchants on the website, and currently we have more than 3350+ merchants on our site. We have found that several coupon sites only focus on the large merchants and the niche merchant sites which may have excellent unique inventory are not found easily by shoppers. We differentiate by making sure we have coupons and offers for all the merchants on our site.
2) Secondly we have over 400+ exclusive coupons on our site which are only present on our site, and thus it gives a lot more value to visiting consumers.
3) We also are the only site in India to have a Hindi site
4) We offer API for coupons for our business partners.
Ps: We are not in the business of issuing coupons, and the coupons are issued by the Merchants. We are an aggregator of the coupons and a channel for e-tailers to get new customers.
Cristian: I remember one talk at an e-commerce conference that said offering coupons will only cut the margin and brings no benefits. What’s your take on this?
Ravi: Often such one sided statements can show the lack of depth in understanding how coupon sites can be useful affiliate partners and bring in new customers.
We have seen some large brands stopping their affiliate programs, or do not offer coupons, or do not allow coupon sites in affiliate programs, but in all these cases we have seen them coming back and open up to coupons and having coupon sites as partners.
It is key to remember when you are looking at growth as an E-commerce site; you need different set of partners to help you drive traffic and transaction. Coupons are a reality of today’s ecommerce transactions and unless you are a luxury brand with much differentiated product, you will need them to be part of your promotion mix. Its best to have a nuanced view and structure your coupons and affiliate partnerships in a way so that they meet your internal objectives. It’s about knowing how to manage such a channel.
Cristian: I guess for a coupon site, the hardest part is to get traffic. How did you get yours? What is a recipe for success?
Ravi: We are a group of marketers, growth hackers and product focused team. We are focused on many online channels – Search, Social, Email as well as offline – through API partners to drive traffic to our site. We constantly focus on high quality content – which is coupons on our site, as well as strong content on our blog, in form of unique surveys to attract users. Our recipe for success is our continuous innovation in finding new ways of bring in traffic to our site.
Cristian: What would you do differently with the knowledge you have now, after 4 years since launching?
Ravi: If I would launch again, we would spend lot more time in building our website upfront and on user experience. It took us sometime to reach that stage when we had launched CouponRani.
Top 10 Quotes On Leo Messi To Read Today
Lionel Messi will stand out forever as one of the best footballers the world has ever observed.
The Argentina hotshot has scored over twofold the measure of objectives of any other person to have shown up for Barcelona ever. He is entirely a marvel.
Rather than laud about Messi’s brightness ourselves, we’ve gathered a portion of the best tributes to the forward from a portion of the greatest figures in the diversion. There’s gleaming recognition from Roy Keane in there…
“For me to watch Messi is a pleasure – it’s like having an orgasm – it’s an incredible pleasure.”
“I think he reached and surpassed the level of Maradona. He does incredible things, at a speed that is insane.”
“I have seen the player who will inherit my place in Argentine football and his name is Messi. Messi is a genius.”
“Messi does not need his right foot. He only uses the left and he’s still the best in the world. Imagine if he also used his right foot, then we would have serious problems.”
“Once they said they can only stop me with a pistol. Today you need a machine gun to stop Messi.”
“Although he may not be human, it’s good that Messi still thinks he is.”
“The other day I saw one of his games. He was running with the ball at a hundred per cent full speed, I don’t know how many touches he took, maybe five or six, but the ball was glued to his foot. It’s practically impossible.”
“I was a big fan of Maradona growing up and of the current crop Ronaldo is good, but Messi is the best I’ve ever seen. I don’t dish out praise lightly, but Messi deserves it. I look for weaknesses in his game and I can’t find them.”
“Don’t write about him, don’t try to describe him, just watch him.”
The Best 5 Oprah Winfrey Interviews
Oprah Winfrey is a household name, the one the world won’t soon overlook. Once the wealthiest dark lady on the planet, her profession has been going for longer than generally relational unions. Regardless of whether she’s ingraining confused feelings of trepidation into the hearts of oppressive moms, meeting disturbed pop stars or losing the heaviness of a little youngster (and after that picking up it appropriate back) it appears like everything the lady does stand out as genuinely newsworthy.
Here are 5 of her most crucial scenes and interviews — on the off chance that you’ve possessed a TV in the past two decades, you’ll perceive no less than a couple.
The Tom Cruise Interview
As though the world required reminding that Tom Cruise was a psycho, in 2005 he allowed us the new chance to see the insane person in its particular territory. Voyage, manically infatuated with Katie Homes, skipped around the set in what might end up a standout amongst the most public presentations of big-name incited craziness ever to elegance arrange TV. One might say that he never experienced the experience down.
The Whitney Houston Interview
For reasons that make no sense, numerous were amazed when Whitney Houston admitted to substantial medication use with her ex, Bobby Brown, in a 2009 meeting with Winfrey. The visit with Houston, a standout amongst the most beautified and loved performers of present-day times, was a standout amongst the most foreseen encounters of the decade. The medication utilises — for the most part, weed bound with first-rate cocaine — is all anybody appears to recall from the discourse.
The James Frey Interview
Author James Frey had his name dragged through the soil as extortion amid one of Oprah’s most discussed debates. His A Million Little Pieces, which had been displayed as an official journal, was found to have been a creation. Winfrey didn’t take too benevolently to this news, notably, since she’d picked the novel for a portion of the pervasive “Oprah’s Book Club.” The two, in the end, made decently, however it most likely doesn’t feel great when Oprah is frantic at you. It’s presumably something like influencing your grandmother to cry.
The Barack and Michelle Obama Interview
This scene was the first run through Winfrey had met a sitting President and First Lady, and it was an immensely foreseen portion. It was a weird occurrence that Obama had recently declared Osama canister Laden’s demise to the country just before the scene publicised, and not one that went unnoticed. The couple appeared to be cheerful over the span of the meeting, specifying how pleased they were the point at which their little girl met the Pope. Obama got his offer of feedback for requiring some severe energy from driving the country to show up on a television show, yet it regardless turned into an immortal bit of American history.
The Rihanna Interview
Rihanna’s meeting with Oprah on her Oprah Winfrey Network did not only talk with a pop star — is transformed into an open exchange about abusive behaviour at home in the wake of Rihanna’s manhandle on account of her ex, Chris Brown. Winfrey went to the vocalist’s house on the island of Barbados to have an expanded visit. Some startling disclosures, similar to the way that she was still enamoured with the man who’d beaten her silly, were come to. It was a disputable minute for Rihanna, yet a shelter for Oprah—it was one of her most astounding appraised interviews ever.
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Top 5 Crazy Celebrity Interviews
As this point in our way of life’s history, the big name meet has turned out to be ubiquitous to the point that it’s hard to astonish us any longer. They ask pretty much similar inquiries, which result in the same, unsurprising answers. It resembles painting by numbers. Be that as it may, occasionally, we get a break from the dreariness, and everything goes to pieces. That is the point at which we liven up in our seats and truly begin focusing.
Truly, the big name meet doesn’t generally go as arranged. Now and then individuals get furious, or an awful instance of the snickers, or they say something that sounded a considerable measure more interesting in their mind then it did leaving their mouth.
Here are only 5 of our most loved insane celebrity interviews.
The Michael Caine Impression
Sir Michael Caine examined his chance in Korea, the Stanislavsky school of acting and crying on a sign in this great 2007 meeting with British anchor person Sir Michael Parkinson. The subject he got most worked up about, notwithstanding, was each one of those loathsome Michael Caine impressions.
Steve Carrell scares Ellen DeGeneres
The glow between good companions Steve Carrell and Ellen DeGeneres is evident in this clasp from 2010, in spite of the last’s edgy want for exact retribution. The reason? A prior meeting, where Steve got her great and legitimate
Russell Brand seizes Morning Joe
It’s difficult to pinpoint precisely what turned out badly and when in this 2013 meeting with the undoubtedly un-messianic Russell Brand, however, it’s enticing to state it was comfortable begin. Russell surely looks awkward at the proposal that moderator Mika Brzezinski doesn’t know his identity, and it goes downhill from that point, with Russell, in the end, blaming his hosts on their absence of behaviour. Trust ol’ Russ to make it bright, however.
Mila Kunis is a freakin’ sport
In March 2013, British radio moderator Chris Stark was given ten minutes’ notice that he’d be talking with Mila Kunis about her new film Oz the Great and Powerful. The outcome was a line of scrutinising that scarcely referenced the film, and rather rotated around Chris’ neighbourhood bar, football club, a specific British chicken eatery, and drinking diversions with his companions. He welcomed Mila to every one of the four, getting “enormous chap focuses” when she said she’d do her best to go to. Mila, on her part, said it was the “best meeting of the day.
Bruce Willis versus Stephen Colbert
Bruce Willis is a broadly thorny character with regards to interviews, for example when this 2013 junket meets turned out badly for Magic FM radio host Jamie Edwards. So this disaster with Stephen Colbert looked amazingly conceivable when Bruce showed up on The Late Show in 2015 — until, that is, it didn’t.
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