(RedShift Writers is a Houston-based content writing agency founded by Daniel J. Cohen. Cohen, one of Houston’s leading content writers and rising entrepreneurs, stated the company in December of 2012. Today, RedShift has a small team of floating writers and content professionals capable of successful ongoing campaigns for a wide variety of clients. Entrepreneurship Interviews took the time to interview Cohen and learn more about his content writing business earlier this week.)
Cristian: Hi Daniel and welcome. As we are long time collaborators now judged by the today standards, I have to say that unlike most people, you are one of these cases that quickly went from the idea to become an entrepreneur to actually doing it. So I thought this actually might be an interesting story. What is you start-up about?
Daniel: Thanks for interviewing me, Cristian.
RedShift Writers is a premium content writing company specializing in creating content that is compelling for customers and effective for search engines. Guided by the slogan “We live to write and write to brand,” RedShift Writers brings lightning fast content to businesses in an era when content is king. Everything we write is tailored for the digital/social media era: search engine optimized, prime for moving up the PR food chain, friendly for social media channels, and ready for distribution on any electronic channel.
Cristian: I remember we were chatting about the entrepreneurial way and while I was kind of warning you about the hard times ahead you surprised me with a positive attitude and willingness to overcome obstacles. So what are the most important strengths to become an entrepreneur?
Daniel: Staying relentless in the face of challenges and understanding the use and exchange of resources are essential to entrepreneurship. I think if you can do those two things, you naturally become an entrepreneur. Entrepreneurs are some of the most fearless people I have met in the business world.
Entrepreneurs also need to know how to sell, be smart with money, make connections, and stay focused.
And try not to drown in opportunity. Focus.
Cristian: How did you actually decide to go the entrepreneurial way?
Daniel: Originally, I was interested in politics and attended American University in Washington, DC, but decided against a career in the field. So when I got out of college, I considered all kinds of careers. Education, Journalism and PR seemed to be the routes that stood out. For a while, I had a series of no-so-easy sales jobs. I sold covered rain gutters on the phone for about three months, then landed a job as a research assistant at Arbitron Radio Ratings. I began substitute teaching during the day. At the same time, I started writing for a boxing website called Ringside Report. I am a classically trained copywriter, and have always been a writer. The more I thought about it, the more I wanted a career in writing. I was hitting deadlines twice per week at the Boxing site, and I had just enrolled in grad school to see what I thought of it and if I wanted to pursue a Master’s Degree.
Soon I found a job as a test prep instructor and realized there wasn’t really a consistent PR/Marketing function at the company. So I said, “Hey, I’m a bright guy. I know how to write. I get the company culture. How about I write up some stories about some of our students? These kids were getting perfect SAT scores. It only made sense to give them a little attention.
I became a teaching assistant at the University of Houston and continued grad school while I networked for free lance work until finally becoming a go-to source for a two-time Inc. 500/5000 Houston marketing firm. We established a good relationship, and from there, my portfolio ballooned. I also received my master’s degree in communications with a focus on PR.
I continued that speed for a while until I became a Head Writer for a classified advertising company, but my at-large business involvement was becoming too much for me. I was working incredibly long hours and I realized, “I have a girlfriend but not a wife. I have an apartment but not a car. And I have a cat but not a dog. If I’m not starting a business now, when will I ever?” It was a very natural transition. My interests and daily activities guided my life, and that schedule slowly but surely evolved toward entrepreneurship.
Cristian: I think knowing where your customers are and how to reach them is one of the most important things when starting a business. Who is your typical customer?
Daniel: My typical customers are businesses or personalities who are looking for content. They tend to know they need it, but not exactly why or how. They don’t know much about the costs of a website, or the hidden value of it. We focus pretty heavily on products and companies who are rebranding to take the next step. Some of these companies are worth $2 million but have the potential to go to $20 million. We have provided products to so many of those companies that we now have a knack for that kind of messaging. Product naming, slogans, taglines, headlines… it’s in our DNA.
Cristian: A lot of people willing to become entrepreneurs complain that they don’t have a great idea and everything has been done before. I know I say this in most of my interviews, but I failed to get a definitive generic answer so I’m always curious to find everybody’s take on this. So what’s special in what you are doing?
Daniel: Simply put, we provide incredible content.
When I started my company, I looked around and saw that my competitors were either copywriters or marketing firms with copywriters on staff. This is an era where you can either learn to write yourself, hire an independent writer, or hire a writer who works in a marketing firm.
What I have done is brought a collection of writers together who can offer incredible content and content services for huge content projects. We work for any business, and all we do is write, so we’re specialists. If you need more fire power, we have it. If you need a specific individual writer, we can provide that too. It fills a hole in the market and provides a platform for competitive survival. My clients understand that and want to know how they can apply that level of thinking to their own companies.
Cristian: What are the most important areas of expertise you offer?
Daniel: I assist people in messaging. I can tell you the best way to position your business from a message perspective. That knowledge extends to several forms of products and services. Our bread and butter is websites, but RedShift Writers has put together very respectable SEO campaigns, social media content, print materials, proposals and more.
Cristian: And still, how do you get noticed? Most people think that if you write a blog you’ll get instant success. But things have changed! What would be your best advice for a small company willing to get ahead and have some exposure?
Daniel: Hire me! Honestly, it’s amazing what an actual writer can do for your organization. People think they can write because they speak English; it doesn’t work that way. There’s a lot to content writing. We are sort of the hypnotists of the content world. Writers can help you so many different ways that you can’t help but bring one in to add firepower.
(-> RedShift Writers Content Writing Case Studies)
Cristian: I recently read (and tend to agree) that Facebook is not necessarily the best investment for a small business to get noticed, mostly because when you are small you want to spend any penny on getting customers the quickest and not building a “fan base”. What’s your take on social media for small businesses?
Daniel: I’m generally for it, actually. With the exception of certain businesses and certain industries, social media is becoming something that is somewhat expected. It’s a sign of legitimacy. It also contributes to SEO, and it can be used to pull customers all the way through the purchase process.
Having said that, I think it’s very important to demonstrate ROI. Facebook Likes and Twitter followers may be good for your business, but you need to be able to show yourself how they contribute to what you do. Otherwise, you may or may not be throwing money down the drain.
Some businesses are, for example, incognito. They don’t network too much. They don’t even have websites. What they have is information or tools your business can use that give you a unique advantage. And they sell it for a premium, and make tons of money doing it. Those companies have no use for social media.
But if you have a cake shop or something, you obviously could benefit a little from a Facebook wall, so I would recommend setting one up.
I also always recommend securing URLs quickly on the major social media sites, just so you have them.
Cristian: Is there anything you would like to say to small companies willing to have exposure and their own voice to be heard?
Daniel: Make sure you have a creative at the helm of your company. Creatives know how to make things happen for small companies. And make sure the content you are putting out is clean. Heck, make sure you are putting out content in the first place
Top 10 Quotes On Leo Messi To Read Today
Lionel Messi will stand out forever as one of the best footballers the world has ever observed.
The Argentina hotshot has scored over twofold the measure of objectives of any other person to have shown up for Barcelona ever. He is entirely a marvel.
Rather than laud about Messi’s brightness ourselves, we’ve gathered a portion of the best tributes to the forward from a portion of the greatest figures in the diversion. There’s gleaming recognition from Roy Keane in there…
“For me to watch Messi is a pleasure – it’s like having an orgasm – it’s an incredible pleasure.”
“I think he reached and surpassed the level of Maradona. He does incredible things, at a speed that is insane.”
“I have seen the player who will inherit my place in Argentine football and his name is Messi. Messi is a genius.”
“Messi does not need his right foot. He only uses the left and he’s still the best in the world. Imagine if he also used his right foot, then we would have serious problems.”
“Once they said they can only stop me with a pistol. Today you need a machine gun to stop Messi.”
“Although he may not be human, it’s good that Messi still thinks he is.”
“The other day I saw one of his games. He was running with the ball at a hundred per cent full speed, I don’t know how many touches he took, maybe five or six, but the ball was glued to his foot. It’s practically impossible.”
“I was a big fan of Maradona growing up and of the current crop Ronaldo is good, but Messi is the best I’ve ever seen. I don’t dish out praise lightly, but Messi deserves it. I look for weaknesses in his game and I can’t find them.”
“Don’t write about him, don’t try to describe him, just watch him.”
The Best 5 Oprah Winfrey Interviews
Oprah Winfrey is a household name, the one the world won’t soon overlook. Once the wealthiest dark lady on the planet, her profession has been going for longer than generally relational unions. Regardless of whether she’s ingraining confused feelings of trepidation into the hearts of oppressive moms, meeting disturbed pop stars or losing the heaviness of a little youngster (and after that picking up it appropriate back) it appears like everything the lady does stand out as genuinely newsworthy.
Here are 5 of her most crucial scenes and interviews — on the off chance that you’ve possessed a TV in the past two decades, you’ll perceive no less than a couple.
The Tom Cruise Interview
As though the world required reminding that Tom Cruise was a psycho, in 2005 he allowed us the new chance to see the insane person in its particular territory. Voyage, manically infatuated with Katie Homes, skipped around the set in what might end up a standout amongst the most public presentations of big-name incited craziness ever to elegance arrange TV. One might say that he never experienced the experience down.
The Whitney Houston Interview
For reasons that make no sense, numerous were amazed when Whitney Houston admitted to substantial medication use with her ex, Bobby Brown, in a 2009 meeting with Winfrey. The visit with Houston, a standout amongst the most beautified and loved performers of present-day times, was a standout amongst the most foreseen encounters of the decade. The medication utilises — for the most part, weed bound with first-rate cocaine — is all anybody appears to recall from the discourse.
The James Frey Interview
Author James Frey had his name dragged through the soil as extortion amid one of Oprah’s most discussed debates. His A Million Little Pieces, which had been displayed as an official journal, was found to have been a creation. Winfrey didn’t take too benevolently to this news, notably, since she’d picked the novel for a portion of the pervasive “Oprah’s Book Club.” The two, in the end, made decently, however it most likely doesn’t feel great when Oprah is frantic at you. It’s presumably something like influencing your grandmother to cry.
The Barack and Michelle Obama Interview
This scene was the first run through Winfrey had met a sitting President and First Lady, and it was an immensely foreseen portion. It was a weird occurrence that Obama had recently declared Osama canister Laden’s demise to the country just before the scene publicised, and not one that went unnoticed. The couple appeared to be cheerful over the span of the meeting, specifying how pleased they were the point at which their little girl met the Pope. Obama got his offer of feedback for requiring some severe energy from driving the country to show up on a television show, yet it regardless turned into an immortal bit of American history.
The Rihanna Interview
Rihanna’s meeting with Oprah on her Oprah Winfrey Network did not only talk with a pop star — is transformed into an open exchange about abusive behaviour at home in the wake of Rihanna’s manhandle on account of her ex, Chris Brown. Winfrey went to the vocalist’s house on the island of Barbados to have an expanded visit. Some startling disclosures, similar to the way that she was still enamoured with the man who’d beaten her silly, were come to. It was a disputable minute for Rihanna, yet a shelter for Oprah—it was one of her most astounding appraised interviews ever.
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Top 5 Crazy Celebrity Interviews
As this point in our way of life’s history, the big name meet has turned out to be ubiquitous to the point that it’s hard to astonish us any longer. They ask pretty much similar inquiries, which result in the same, unsurprising answers. It resembles painting by numbers. Be that as it may, occasionally, we get a break from the dreariness, and everything goes to pieces. That is the point at which we liven up in our seats and truly begin focusing.
Truly, the big name meet doesn’t generally go as arranged. Now and then individuals get furious, or an awful instance of the snickers, or they say something that sounded a considerable measure more interesting in their mind then it did leaving their mouth.
Here are only 5 of our most loved insane celebrity interviews.
The Michael Caine Impression
Sir Michael Caine examined his chance in Korea, the Stanislavsky school of acting and crying on a sign in this great 2007 meeting with British anchor person Sir Michael Parkinson. The subject he got most worked up about, notwithstanding, was each one of those loathsome Michael Caine impressions.
Steve Carrell scares Ellen DeGeneres
The glow between good companions Steve Carrell and Ellen DeGeneres is evident in this clasp from 2010, in spite of the last’s edgy want for exact retribution. The reason? A prior meeting, where Steve got her great and legitimate
Russell Brand seizes Morning Joe
It’s difficult to pinpoint precisely what turned out badly and when in this 2013 meeting with the undoubtedly un-messianic Russell Brand, however, it’s enticing to state it was comfortable begin. Russell surely looks awkward at the proposal that moderator Mika Brzezinski doesn’t know his identity, and it goes downhill from that point, with Russell, in the end, blaming his hosts on their absence of behaviour. Trust ol’ Russ to make it bright, however.
Mila Kunis is a freakin’ sport
In March 2013, British radio moderator Chris Stark was given ten minutes’ notice that he’d be talking with Mila Kunis about her new film Oz the Great and Powerful. The outcome was a line of scrutinising that scarcely referenced the film, and rather rotated around Chris’ neighbourhood bar, football club, a specific British chicken eatery, and drinking diversions with his companions. He welcomed Mila to every one of the four, getting “enormous chap focuses” when she said she’d do her best to go to. Mila, on her part, said it was the “best meeting of the day.
Bruce Willis versus Stephen Colbert
Bruce Willis is a broadly thorny character with regards to interviews, for example when this 2013 junket meets turned out badly for Magic FM radio host Jamie Edwards. So this disaster with Stephen Colbert looked amazingly conceivable when Bruce showed up on The Late Show in 2015 — until, that is, it didn’t.
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